Virtual Tour Effects on the Real Estate Industry
Virtual Tour Effects on Realtors
Virtual tours have had a tremendous favorable financial impact on the real estate industry the last 10 years or so. Many homes are sold from buyers who viewed the properties on the Internet and looked at virtual tours. Realtors have increased their business from both buyer and seller leads generated from virtual tours. Sellers who are looking for a real estate agent in their area to list their home with view local Realtors’ websites and are more apt to choose a Realtor that offers a virtual tour as part of their marketing strategy.
The Internet and virtual tours have created a great source for Realtors to expose their listings to millions of people 24/7 without ever having to hold a formal open house. Properties that were otherwise difficult to access can be seen by buyers all over the country as well as worldwide with the click of the mouse. Properties can be sold faster because more buyers have access to them. Time is not wasted on showing buyers properties that they are not interested in. Virtual tours give Realtors more time to spend attending to their clients other needs and requests. The Realtor could be working on a counter offer on behalf of a buyer or seller or attending an inspection or final walk-thru while hundreds of buyers are viewing their listings.
Virtual Tour Effects on Buyers
Buyers can use virtual tour tools and other Internet information to narrow down their property search before contacting Realtors. Saving time and money and a lot of frustration. Finding the right home takes time and patience and virtual tours help speed up the process tremendously for everyone. According to Realtor.com and the National
Association of Realtors the demand for virtual tours is high and increasing. Buyers are more apt to view a property with a virtual tour than one without. With the way gas prices are these days, it makes a lot of sense to use the Internet for finding a home.
Virtual Tour Effects on FSBO’s
Sellers who decide to sell their home on their own (FSBO’s) now have access to marketing tools such as virtual tours and other resources via the Internet which enables them to reach a wider pool of buyers. Although many sellers still prefer to list their properties with a Realtor for MLS benefits and the Realtor’s expertise and knowledge. Sellers are more apt to attract serious buyers who have viewed their properties via virtual tours. By the time the buyers decides to make an appointment to see the home in person they already have seen a great deal of the home’s features and are more likely to make an offer on the property.
Technology Plays an Important Role in the Home Selling Process
As technology keeps improving, more and more buyers will view properties via virtual tours. A 360 degree panoramic view of a property and visually being able to see room sizes and other characteristics of a home makes a powerful and lasting impression on buyers. It sets the property apart from other comparables on the market that do not have virtual tours. Buyers are able to go back and look at the home as many times as they want without having to disturb the owner or the Realtor. Since CD’s are available for many virtual tours, the buyers can take the information with them anywhere. Virtual tours are an important part of the real estate industry and will continue to play a major role in selling homes.